The “How Do You Live?” Pop-up Store was a special project held in celebration of Studio Ghibli’s latest animated film. More than just a promotional event, this pop-up store was designed to offer visitors a fully immersive experience of Ghibli’s unique atmosphere and storytelling. To deepen the emotional connection with the film, we hosted an OST listening session, allowing visitors to experience the moving soundtrack ahead of the movie’s release. Additionally, various exhibits were curated throughout the space, showcasing the philosophical themes of How Do You Live? , helping visitors engage more deeply with its profound narrative. This pop-up store provided a meaningful opportunity for fans to explore Studio Ghibli’s distinctive creativity and philosophy in an offline setting.
