The [Amazing Oat Pop-up Store] was designed by Maeil Dairy to expand the oat beverage market and promote sustainable vegan food culture. This space provided a new culinary experience for both vegans and non-vegans, allowing visitors to explore the taste and potential of oat-based products through various programs, including oat lattes, vegan desserts, and baking classes. In particular, the pop-up collaborated with renowned chefs to develop signature oat-based recipes, while also incorporating eco-friendly interior design and sustainable merchandise, reinforcing the brand’s philosophy. This pop-up store showcased how oat-based products can be both delicious and healthy, offering a unique brand experience that introduced visitors to a more sustainable lifestyle.
Client매일유업 / 빵제, 보연희, 꼼므크리제, 이로운제과, 모도리, 김태홍 셰프, 푸드떼
Year2022
CategoryPop-up Stores
Location프로젝트렌트 올드타운점
